Today, there is stiff competition between online businesses. From optimizing your website to email marketing, social media, and so forth, there are lots of ways to make sure your business doesn’t go unnoticed. However, getting your business the recognition and awareness it deserves requires improving your online presence to a tee.
Below you’ll find some tips on how to improve your business’s digital footprint and attract more customers.
#1. Show your online store some love.
It’s undeniable that the number of e-shoppers has been growing. The global online shopping market size is expected to reach $4 trillion in 2020. Trillion! Online shoppers turn to search engines like Google and Bing anytime they need a product or service. In the E.U., 71% of internet users shopped online in 2019, while in the U.S., that number jumps to 80%.
Investing in a website can be crucial to make your home business take off. Make your website look professional and functional, since poorly designed or slow websites might make visitors perceive your company as a scam.
Starting a business can be costly, so if you can’t pay for an expert web designer just yet, you can build your website yourself using drag-and-drop builders such as Wix or Weebly. Or build your entire store on Shopify with their all-in-one platform for as little as $29/month. All these platforms are extremely user-friendly, even for beginners. Remember, it doesn’t have to be fancy or complicated, keep it simple.
The next step is to optimize your website for Search Engine Optimization (SEO), a crucial part of online marketing. This means getting your products to rank higher in search engine results. Why? Because studies show that the first page of Google captures 71% of search traffic clicks! So, to improve your site ranking, your website and product pages must be well optimized for search.
Create content that uses keywords for the type of services or products you offer. Once you’ve researched what terms your customers use, think of placing them in strategic positions throughout your website. These include URLs of key pages of your website (such as home page, services and articles), titles and meta descriptions. Be careful of being too repetitive. And don’t bold keywords, please! For more tips check the google gurus like Neil Patel on his youtube channel or Rand Fishkin from Moz and his whiteboard explanations.
Also, don’t forget about user experience – optimize your website’s layout for different devices. Customers should be able to access it using any of their mobile phones, desktop, tablets, or laptop. By creating a professional and fully responsive website that is well optimized for search, you can increase your increase store’s discoverability.
💡 Note to merchant: Make sure your website is https://, if it’s still in http://. Don’t let your website turn into a store in a ghost town where nobody notices it. Here are some tips on how to do that.
#2. Content, content and content.
Furthermore, content marketing should never be overlooked. As mentioned above, content creation can be a great way to optimize your online presence. You can attract more customers to your website by creating content that is unique, informative, and engaging. Thus ensuring that your customers and target audience have new and useful information right at their fingertips.
This is particularly relevant if you’re a home-based business owner. The exposure your products of services get can be limited, so by capitalizing on online strategies, you can spread the word about your business. While maintaining a blog can raise your online presence, it can also help you define your brand’s voice.
Businesses can develop multiple forms of content, such as videos, podcasts, case studies, webinars, and many others. However, we all know that starting a home business can be time-consuming, so focus on the content that can get the best engagement with your audience and start building trust.
#3. No need to be present in all social media channels.
In addition, you should take advantage of social media marketing to increase your online presence for your business. Every day, there are several millions of active users on social media platforms like Facebook, Twitter, Instagram, and more. This offers you an excellent opportunity to communicate the content you’re creating with your customers and target audience. Choose the best channels for your business and optimize your social media profiles.
>> Check out our article ‘Acquisition Channels Explained’.
For a small business, creating a social media strategy to connect with the local audience can be the key you were looking for to make your business take off. But it’s important to remember that there’s no need to spread yourself thin to cover all social media out there when you can be creating quality content in one or two channels.
Identify where your virtual audience is and harness your efforts in a concentrated pool of channels. Don’t forget to engage with your customers by replying to comments and messages. This will allow you to build your engagement and brand slowly .
>> For more details on how to identify your market’s niche and your audience, check out ‘4 Pointers to Crafting a Sales Strategy‘.
Likewise, you can attract new customers with paid campaigns or by connecting with influencers. Working with these social media influences will help increase awareness about your business, products, and services.
#4. Email Marketing is not a thing of the past.
Despite all the new tools and strategies out there, don’t underestimate the power of email marketing. It’s a method that, according to McKinsey & Company, remains “a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.” The reason? An astounding 91% of US consumers still use email daily.
Email marketing allows small businesses to get leads and nurture relationships with customers. Owners can get in touch with more customers through email marketing. However, ensure that the email is as personal as possible, and don’t forget to segment your list accordingly (i.e., engaged customers, new subscribers, etc.). You can take the opportunity to socialize and offer discounts and valuable promotions to your customers.
#5. Cultivate your loyal customers for reviews.
Lastly, online reviews can help create more awareness about your business and increase sales. Also, they help build trust between you and your customers and attract potential customers. Thus, encourage your customers to leave online reviews about products & services.
There you have it! Above are some tips to improve the online presence for your business. As an e-commerce business, having the right online marketing strategy is vital. By use of the reliable and effective online marketing tips provided above, you can improve your online presence, generate more traffic, leads, and increase sales for your business.