🏅 We are debuting our Australian series of ‘Merchant of the Month’ with Appliance Giant, a home appliances & white goods business created in Sydney in 1991.
Located in the southwest of Sydney, September’s Merchant of the Month for Australia is an example of a brick and mortar business with humble beginnings. Created in 1991 under the name Fairfield Discount Appliances, they’re proud of their customer knowledge harnessed since their grassroots level. They saw steady growth over the years, continuously adapting to an ever-changing consumer needs and a market ripe for expansion.
In mid-2016, they ventured into the online industry and established the brand name ‘Appliance Giant’ in 2017.
29 years and counting
Fairfield, NSW was the address of Fairfield Discount Appliances’s first retail store. Five years later, they moved from their 150sqm to an 880sqm storefront on Ware St, Fairfield. Their success and organisational growth continued, and in 2004 they joined forces with Bi-Rite Home Appliances, located in Queensland. 2010 marked their expansion into the commercial market, going beyond residential customers and serving builders, developers and the housing industry.
After continual success in-store and commercial, the 2nd generational growth kicked in and called for an expansion to the online world. In June 2016, Evan, now director, decided to test the waters of the e-commerce industry by opening an eBay account. At first, they took the opportunity to clear out the stock of home phones. That proved to be a hit, so they continued to expand. The brand name Appliance Giant was created in 2017, and they opened a warehouse in Yennora, NSW. They explained:
“We launched into the market to service the Australian market with a vision, striving to assist and make shopping for your appliances easy, convenient and available to you 24/7.”
In February 2019, Appliance Giant moved their Distribution Center to a larger area in Wetherill Park, NSW. And just a few months later, in May 2019, they created their website.
They designed a business model built around their customer with the objective of providing the best products, prices and services. That’s why they’re proud of their shopping process, that was designed to be as easy as possible, keeping the customer informed every step of the way. Over the last three years, they’ve changed locations five times due to out-growing of their spaces.
“Customer obsession and making everything easier is the ground layer of our business. We are here because we love what we do and strive towards delivering a better tomorrow for our customers.”