When building a business, it’s vital to pay close attention to the face of your brand: your logo. It plays foundational role in the creation of a strong marketing strategy. So if you’re just starting and you think a logo isn’t a top priority, you might want to think twice! Here’s why.
They say a picture can speak a thousand words, right? We agree!
Research suggests that the average person is exposed to more than 5,000 brand messages per day. Through all of this information, big brands’ logos are recognizable around the world. We’ve got Apple, Nike, Coca-Cola, McDonald’s, Starbucks and Google, and many more.
The need to have a unique visual identity cannot be overemphasized. The logo is the face of your business. It reveals your identity, distinguishes you from the competition, facilitates brand loyalty and triggers a positive recall.
It should make a strong impression, and it should be memorable. Your customers should be able to immediately associate your logo to your brand, the value it brings and what it stands for. That’s why it’s the foundation of your brand identity.
“Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.”
Think about it as telling a story. That’s the key to successful branding. The logo will serve as the foundation of the narrative around which your brand is built. Think about the colors, tones and fonts of the story you’re trying to tell, and the result will be your logo and other branding materials, such as business cards, landing pages, etc.
Creating the right logo
So how can you create your logo and come out with a marketable brand identity? There’s no one better than you to know what your brand stands for.
💡 If you need to make a pit stop, our beginners guide to defining a successful brand will help you. Check out B is for Branding.
If you’re just starting out or if your business is growing and you’re revamping your marketing strategy, the goal is to create a logo that will make people remember your brand and associate it with their values.
Luckily for us, there are many tools out there that can transform you into a top-level designer. Yup, that’s right. Just because you’re taking the DIY route doesn’t mean you need to sacrifice quality and professionalism. With the right logo creator, you can take your brand’s future into your own hands.
With that in mind, we identified five logo makers out there, and we reviewed them for you. We kept three things in mind when selecting them: user-friendliness, price and customization features.
Let’s dive in!
Our Top Selection
Canva is one of the most popular graphic design tools available for beginners and professionals alike. One of the major reasons Canva is so popular is because it is quite easy to use. It features a simple drag-and-drop interface that will suit even people with zero design experience. There are also hundreds of pre-designed templates to make things a lot more exciting. You can start from scratch or customize a template to suit your brand.
💰 Canva has a free version as well as a Paid version. You can start with the free version and upgrade when you want high-resolution images that are fit for printing. The Pro version is available for $12.95 per month.
From the Shopify family, Hatchful is a straightforward platform that will help anyone to create an appropriate business logo.
With Hatchful, you can start by entering the main details about your business, such as your industry’s niche, your visual style, business name and slogan and where your logo will be used.
Then, the platform automatically generates different logo options according to your preferences. You can customize it to your taste using a simple editing tool. There are hundreds of fonts, color palettes and much more to choose from. In the end, you’ll get branding for different platforms that you may need, including YouTube, Facebook and Instagram.
Hatchful’s goal is to decrease the curb to entrepreneurship, lending a hand in creating your visual identity. We tried it out ourselves, and the results are impressive.
💰 Hatchful is free.
3. Logo Garden
This is another great tool for creating logos online. Like the tools above, Logo Garden is easy to use. It offers two services: you can Do-It-Yourself and create a professional-looking logo and business cards or try their full-service custom design products.
If you’re looking for a simple and straightforward logo, this might be your place. In reality, Logo Garden is a stock logo customizer. Pick your image, your font and your color, and that’s it.
💰 It is considered a premium logo maker that is pretty easy to use. It is free to design with Logo Garden, but you will have to pay up to $12.50 to download the file when you create a logo you love.
DesignMantic is similar to the tools above. It’s user-friendly and gives you the possibility to pick from a variety of pre-designed templates that can be adjusted accordingly or to design your logo from scratch.
Similarly to Logo Garden, DesignMantic is a library-based logo maker. You type in your company name, choose your industry and start picking logos. You can also filter them by keyword. You can customize it as you wish. It’s got everything to make your logo truly your own.
What’s more, they call themselves the “One-Stop Shop”. That’s because they offer other design services as well, such as business cards, T-shirts, letterheads, invitations and even websites.
The interface is available in several languages, such as in English, German, Spanish, Italian, Turkish, French, Chinese, Russian, and Danish.
💰 Designing with the platform is free, but you will have to pay $37 to download the high-resolution file of the logo you have created.
This is another platform that lets you build a stunning logo for your business and download it for a fair price. If you like having a lot of choices, this is the place to go to.
DesignHill is also straightforward and easy to use. Pick your five favorite design styles, and the system will generate several templates. Then, edit and customize it as you wish. But there’s more to it than meets the eye. DesignHill promotes design contests.
This feature allows clients to submit a design request to the platform, and then receive proposals from multiple designers before making a decision. You have a higher chance of getting the right logo design. You can also get human interaction by connecting to designers, asking questions and then hiring an individual designer directly.
On the basic plan, contests only run for five days. After that, the actual delivery timeline for the logo is between you and the selected designer.
💰 For a first-timer, a one-time fee of $20 will be charged for a basic resolution logo file. To get the high-resolution file, you will have to pay $65. There is an enterprise-level package with more add-ons that is available for $150.
The Final Word
These are the five logo makers that we selected for you. They’re each unique in their own ways, offering different features for their users. It’s up to you to decide which one suits your creative process best.
Also, it’s imperative to know what kind of logo you want before going in, or else this can be overwhelming. So, figure out if you want something simple, but tweaked to your business, or something modern to match your niche market. Here are some things to keep in mind:
💡 We suggest having a look at what the competitors in your market are doing. What do their logos look like? What’s missing and how can you do better? Then, inspire yourself from the templates and later try coming up with your version from zero.
💡 Remember you can edit your logos or change styles. If it becomes too overwhelming to pick one, we suggest you choose 3 to 5 options and test them out around you. Ask your partner, your kid or your friends what they think. Then proceed with the elimination process until you reach the one.
💡 Visualize how the logo can be used on different platforms, digital and offline. How will it look on your Facebook cover page, on your Instagram’s profile picture, or a business card? You should be able to use your logo to work your identity and attract customers.
Enjoy the journey creating your logo; remember it should be the face of your business! It’s essential for you to like it and for it to represent your brand’s values. That’s it! You’re ready to start creating!